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MGT 101 - Business Marketing Concepts

This course is an introduction to the marketing system as it functions within the economy. Course topics include product development, pricing, distribution, International marketing and promotion. Students will analyze case studies, examining strategies and tactics that reflect current developments in marketing. Includes classic and contemporary marketing functions related to organizations and the economy. Integrated case study analysis stimulates problem solving, pricing, distribution, promotion, and uses of new technologies, and e-commerce.